Ryan Austin's picture

Ryan Austin

Email Marketing Specialist

Ryan joined Team Blue Tent in 2006 as an email marketing account manager. Today, he's one of our leading email marketing experts. He focuses on developing and improving Blue Tent's industry-leading email programs in order to deliver maximum value to our clients. Along with providing our clients with the highest ROI in the industry, he has also been instrumental in leading Blue Tent to win four Marketing Sherpa international email awards.

Outside of the office you'll find Ryan hiking, camping, snowshoeing, cross-county skiing or just taking photos of the beautiful and colorful Colorado mountains. Music is also a very big part of his day to day and together with his love for Jazz and Blues, he's been known to rock the saxophone and the accordian from time to time.

Best Part of Blue Tent: The Culture
Pursuits: Maintaining My Smile
Alternate Dream Job: Owning a Jazz Club
Inspired By: Music, Art & Friends

“Hipness is not a state of mind, It's a fact of life.”
-Cannonball Adderley

Blog posts

Gmail Image Rendering Issue

May 25th, 2010 by Ryan Austin

Normally, we find ourselves worrying over Microsoft Outlook using "Word" to render HTML emails correctly, but over the last few weeks we've been busy updating our clients' email templates for Gmail. With their latest webmail update, Gmail caught the email marketing industry by surprise. We've noticed problems with the rendering of emails from large companies like REI (see the example at right), and even with some professional ESP's emails such as Lyris. Here's a quick breakdown of the email rendering issue, and how to resolve it.

Read more »

Managed Email Marketing Expertise

March 17th, 2010 by Ryan Austin

Email marketing is consistently reported as one of the best-performing channels available in your digital marketing arsenal. It's critical to know how important email marketing is to your business, and most importantly, to understand the R.O.I. of your current email marketing program. We regularly engage our email marketing clients in a Comprehensive Account Review in order to optimize the overall effectiveness of their email marketing campaigns.

Read more »

Consistency, Relevancy & Value = High Email ROI

February 15th, 2010 by Ryan Austin

In the financially troubled year of 2009, there were some interesting things we saw happen in the email marketing world.  The importance of email authentication continued to grow, as did increasing the reach of your email campaigns through the ever-growing social networks such as Facebook, LinkedIn and Twitter. But one of our clients in the medical education field showed us that taking a simple, disciplined approach to their email program by staying consistent and relevant produced extraordinary ROI.

Read more »

Pages