Web Analytics

Making Sense of Google's New Update to Secure Search

November 9th, 2011 by Tim Hampton

On October 18th, 2011, Google made an announcement that they would be “making search more secure.” To give a brief recap of the announcement, Google said that they would be excluding organic search data from all “signed-in users,” in an effort to implement stronger security standards. Essentially, if you are a Google user and perform Google searches while signed-in, then the referral keyword data would be excluded from the analytics data of the sites you are visiting.

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Optimizing for Google Instant

June 1st, 2011 by Ethan Hinson

Has Google Instant affected the way you use the world's most popular search engine?

Since Google Instant was unveiled last September we've had our own ideas about how this latest feature would impact long-tail search queries. Now that we have several months of data to analyze, we thought it was time to see how this feature was affecting our clients' search traffic.

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Google Analytics Dons New Duds

April 17th, 2011 by Ethan Hinson

With the ever-changing landscape within the SEO world, Google has decided that it's time for Google Analytics to undergo an overhaul. Below you will find a few screenshots and some insight into what's changed and how we can leverage this information to help make great marketing decisions! However, as with any overhaul, there will be a need for users to learn all the new places where data is stored.

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Top of the Google to ya!

December 15th, 2010 by Tim Hampton

Each month we analyze ranking reports and Google Analytics as part of our search engine marketing efforts. The analysis is compiled into a report which is then reviewed with our clients. We're accustomed to seeing a steady climb in the rankings which correlates to an increase in search engine traffic to the website and thus new sales. Every now and again we come across some fantastic news! We have lift off!

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Real ROI for SEO and Email Marketing

April 30th, 2010 by Sam Campise

Gift basket material?  I'd say so.

Ever wonder what it looks like when a plan comes together with an aggressive Search Engine Optimization campaign and a killer Email Marketing Campaign?  Well, if you have Google Analytics tied in properly, it looks just like this.

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