Visitor Experience

Facebook Introduces the Open Graph

This week Facebook has announced a powerful set of tools to extend the reach of social media beyond their own domain and across the entire web.  You may have already noticed the ubiquitous "Like" button appearing in new places.  This allows users to contribute to their Facebook profile without ever leaving the page they are experiencing.  When users stumble across content they enjoy and click "Like" it will both publish a link to the content on their Facebook profile and publish their name and link to their profile on the external page.

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Google Analytics Reports to Improve your Search Engine Marketing Campaigns

Blue Tent search account managers use Google Analytics everyday to help manage clients’ campaigns and to maximize ROI.  Here is one of our favorite reports for paid search.  Check back next week for another Google Analytics' reporting tip.

Determine the Best Time of Day to Run your Paid Search Account

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Solar Energy International: A Website Reborn

It is only fitting that we cap off our renaissance summer here at Blue Tent by rolling out a major overhaul of the Solar Energy International (SEI) website. Located just down the road from world headquarters in Carbondale, Colorado, SEI was founded in 1991 as a non-profit organization whose mission is to help others use renewable energy resources and natural building technologies through education and technical assistance.

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Seasonal Site Enhancements for Vacation Rental & Lodging Companies in Resort Markets

To ensure some good 19-inch dumps, we do a snow dance to the Scandinavian snow god, Ullr. Apart from favorable conditions, you might be surprised at how few in the vacation rental and luxury lodging industry think about the importance of seasonality on their website. For would-be travelers there's almost nothing more important. Here are a few simple tips for to prep your site for success this winter:

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