Visitor Experience

In the age of Skype, Email, Smart Phones and Social Media, it is easy to forget the importance of face to face meetings. With that in mind I threw on my “Tommy Boy” clip-on tie and pine scented cologne and hit the road. I covered over 2,000 miles and seven states while visiting current clients and new prospects in their own environment.

We've all had our friends suggest websites to us, and more often than not, I know I usually end up visiting based on little more than the suggestion of a friend. As social creatures, we put so much stock in the opinion of our friends; why not let them help us comb through search results? Google has recently decided that this type of social suggestion should be more like a seal of approval, and with the advent of the +1 button, has become a reality in search results.

What is the +1 button?