Search Marketing

Google Analytics: Easy Access to Change Metrics

December 4th, 2009 by Blue Tent Marketing
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Leveraging the Persuasive Power of the Social Web

November 19th, 2009 by Josh Lewis

Today, all it takes is an angry person with thumbs and a Twitter account to start trashing your business online. Recently, a lead came into us that clearly displayed this newfound phenomenon and the persuasive power of the social web:

Please Describe Your Needs: Please help with a few negative comments about our business consisting of 14,000 patients and over 30,000 implants placed to date. Less than 5 negative google comments are destroying 8 years of a business I have spent everyday building 16 hours a day.

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Analyze Internal Search Data with Google Analytics

September 30th, 2009 by Blue Tent Marketing

Many sites have internal site search functionality which allows visitors to search for content, products and more.  Google Analytics can track these site search terms.  Analyzing this data can be beneficial for your search engine marketing campaigns.

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Google Analytics Reports to Improve your Search Engine Marketing Campaigns

September 23rd, 2009 by Blue Tent Marketing

Blue Tent search account managers use Google Analytics everyday to help manage clients’ campaigns and to maximize ROI.  Here is one of our favorite reports for paid search.  Check back next week for another Google Analytics' reporting tip.

Determine the Best Time of Day to Run your Paid Search Account

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Solar Energy International: A Website Reborn

September 4th, 2009 by Blue Tent Marketing

It is only fitting that we cap off our renaissance summer here at Blue Tent by rolling out a major overhaul of the Solar Energy International (SEI) website. Located just down the road from world headquarters in Carbondale, Colorado, SEI was founded in 1991 as a non-profit organization whose mission is to help others use renewable energy resources and natural building technologies through education and technical assistance.

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