Leverage the power of Custom Reports in Google Analytics and improve your paid search campaigns. It’s safe to say that it’s always a good idea to concentrate your actionable intelligence in as few places as possible. While making it easier for users to wrap their heads around the data, it also makes for shorter mental leaps in the measure, modify, test and repeat decision cycle. Streamline this process by concentrating important metrics normally spread across 3 tabs onto 1 custom report tab.
