Search Marketing

Making Sense of Google's New Update to Secure Search

November 9th, 2011 by Tim Hampton

On October 18th, 2011, Google made an announcement that they would be “making search more secure.” To give a brief recap of the announcement, Google said that they would be excluding organic search data from all “signed-in users,” in an effort to implement stronger security standards. Essentially, if you are a Google user and perform Google searches while signed-in, then the referral keyword data would be excluded from the analytics data of the sites you are visiting.

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A Good Old-Fashioned Sales Trip

September 13th, 2011 by Blue Tent Marketing

In the age of Skype, Email, Smart Phones and Social Media, it is easy to forget the importance of face to face meetings. With that in mind I threw on my “Tommy Boy” clip-on tie and pine scented cologne and hit the road. I covered over 2,000 miles and seven states while visiting current clients and new prospects in their own environment.

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Google Places: Ever-Evolving

August 11th, 2011 by Ethan Hinson

With so many people using Google Places to help them find that new restaurant in town, a cup of coffee, a real estate agent, or a hotel for their next vacation – it's a big deal when Google makes updates to the platform.

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Getting Social with Google's Plus One Button

July 12th, 2011 by Blue Tent Marketing

We've all had our friends suggest websites to us, and more often than not, I know I usually end up visiting based on little more than the suggestion of a friend. As social creatures, we put so much stock in the opinion of our friends; why not let them help us comb through search results? Google has recently decided that this type of social suggestion should be more like a seal of approval, and with the advent of the +1 button, has become a reality in search results.

What is the +1 button?

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Optimizing for Google Instant

June 1st, 2011 by Ethan Hinson

Has Google Instant affected the way you use the world's most popular search engine?

Since Google Instant was unveiled last September we've had our own ideas about how this latest feature would impact long-tail search queries. Now that we have several months of data to analyze, we thought it was time to see how this feature was affecting our clients' search traffic.

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