"I realize I don't want to be a miser ..." - Give It Away, Red Hot Chili Peppers
Looking to expand your Facebook fan base, increase engagement and drive traffic to your website? Give it away.
Contests and giveaways have been a staple in marketing, online and offline, since the beginning of time — increasing engagement, traffic and general brand awareness. Everyone likes free stuff and many are willing to take a look at a brand or product they otherwise wouldn't for a chance at those freebies.