Internet Marketing

The Eight-fold Path to a Solid Real Estate Web Site (Part II)

November 5th, 2007 by Blue Tent Marketing

4. Right Agents -- Give the users agent photos and let them search an individual agent's listings. The average real estate buyer or seller will be better served by  a comprehensive presentation of an agent's listings than a long list of every property your company represents. Often agents are known as specialists in a certain subdivision or price range. Your users want to see what they look like and what other properties they represent. People connect to people not to institutions.

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The Eight-fold Path to a Solid Real Estate Web Site

November 2nd, 2007 by Blue Tent Marketing

Awhile back, a prospective real estate client asked me rather earnestly how he could step ahead of the pack in real estate Web offerings. Having produced several real estate websites for companies in the Roaring Fork Valley as well as in Montana, I was full of suggestions about IDX providers, the tenets of good design, the importance of usability and other ideas on the subject. But these ideas came from my experience as a web developer and designer, not as a potential buyer or seller of real estate.

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The Overview: Why We're Wrenchin' on the Web

October 18th, 2007 by Blue Tent Marketing

What's The Point?

BTM hosted our second, in a lifetime series of annual client conferences, entitled Wrenchin' on the Web II. The conference was fun, informative, provided an opportunity for Blue Tent to meet and greet clients from all of the country, provided an opportunity for all of the talented Blue Tent team to work directly with clients with whom they typically only communicate via telephone and email.

All of that is great, but what was The Point? There were many, many points that underscored The Point.

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Wrenchin' on the Web Workshop II

September 25th, 2007 by Blue Tent Marketing

The day has nearly dawned on our second annual Wrenchin' on the Web Workshop! As part of our ongoing mission to educate, inspire and empower our clients, we're excited to welcome about 60 existing Blue Tent clients and prospects to The Gant, in Aspen, Colorado from 1-6pm tomorrow afternoon to learn what's new and exciting in internet marketing.

We're excited to offer our clients this opportunity to learn about some of the latest trends and technologies in internet marketing, website development, email marketing, search engine optimization, client services and web analytics.

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Open source, what is it?

September 19th, 2007 by Blue Tent Marketing

Open source, what is it? We see and hear that phrase everywhere in online media these days. Some would have you believe that it is a Pandora's box, others would have you believe it is the fountain of youth. In reality, it is a simple idea, the idea that collectively, many people can contribute their own free time to work on a piece of software. An even simpler example is to relate this idea to the following phrase in the English language: to volunteer.

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