Google Analytics

2012 Google Analytics Summit: Top Takeaways

November 26th, 2012 by Chris Swain

We recently returned from the annual Google Analytics Summit 2012 at the Computer Science History Museum in Mountain View California. This year’s summit unveiled some exciting - and potentially game-changing - new technologies and shifts within the world of web analytics.

Diary of An Email Marketer

August 13th, 2012 by Liv Johnson

Years back, when I decided to go into graphic design, it never occurred to me that I might be personally responsible for “spam.” Just the thought of sending unsolicited emails put a bad taste in my mouth! Well, two months into my newfound email marketing career under the careful tutelage of Ryan Austin, I have already sent over 200,000 emails, and I am super-excited and hungry for more.

Content Experiments

June 25th, 2012 by Braeden Flaherty

A/B testing, meet A/B/C/D/E/F testing. Google Analytics has recently rolled out an exciting new feature called "Content Experiments."

Making Sense of Google's New Update to Secure Search

November 9th, 2011 by Tim Hampton

On October 18th, 2011, Google made an announcement that they would be “making search more secure.” To give a brief recap of the announcement, Google said that they would be excluding organic search data from all “signed-in users,” in an effort to implement stronger security standards. Essentially, if you are a Google user and perform Google searches while signed-in, then the referral keyword data would be excluded from the analytics data of the sites you are visiting.