Google Analytics

Making Sense of Google's New Update to Secure Search

November 9th, 2011 by Tim Hampton

On October 18th, 2011, Google made an announcement that they would be “making search more secure.” To give a brief recap of the announcement, Google said that they would be excluding organic search data from all “signed-in users,” in an effort to implement stronger security standards. Essentially, if you are a Google user and perform Google searches while signed-in, then the referral keyword data would be excluded from the analytics data of the sites you are visiting.

Google Analytics Dons New Duds

April 17th, 2011 by Ethan Hinson

With the ever-changing landscape within the SEO world, Google has decided that it's time for Google Analytics to undergo an overhaul. Below you will find a few screenshots and some insight into what's changed and how we can leverage this information to help make great marketing decisions! However, as with any overhaul, there will be a need for users to learn all the new places where data is stored.

Looking To Grow Your Social Presence? Give It Away Now

January 26th, 2011 by Sean Kelly

"I realize I don't want to be a miser ..." - Give It Away, Red Hot Chili Peppers

Looking to expand your Facebook fan base, increase engagement and drive traffic to your website? Give it away.

Contests and giveaways have been a staple in marketing, online and offline, since the beginning of time — increasing engagement, traffic and general brand awareness. Everyone likes free stuff and many are willing to take a look at a brand or product they otherwise wouldn't for a chance at those freebies.

Top of the Google to ya!

December 15th, 2010 by Tim Hampton

Each month we analyze ranking reports and Google Analytics as part of our search engine marketing efforts. The analysis is compiled into a report which is then reviewed with our clients. We're accustomed to seeing a steady climb in the rankings which correlates to an increase in search engine traffic to the website and thus new sales. Every now and again we come across some fantastic news! We have lift off!

Navis Visits the Blue Tent Office - Discusses Increasing ROI

October 12th, 2010 by Blue Tent Marketing

Michelle Marquis and Stacie Bushaw with Navis came to the Blue Tent Marketing office to discuss how The Navis Way can increase a clients conversion rates and ultimately increase annual revenue. The primary goal of both Navis and Blue Tent is to show clients a solid return on their investment and we feel that no other approach should be considered.

Google Analytics

Making Sense of Google's New Update to Secure Search