Email Marketing

2012 MarketingSherpa Email Summit Takeaways

February 22nd, 2012 by Eric Taylor

This month I had the opportunity to attend the 2012 MarketingSherpa Email Summit in Las Vegas. There were a ton of topics covered that were packed full of useful information. Following are a few of my top take-aways.

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A Good Old-Fashioned Sales Trip

September 13th, 2011 by Blue Tent Marketing

In the age of Skype, Email, Smart Phones and Social Media, it is easy to forget the importance of face to face meetings. With that in mind I threw on my “Tommy Boy” clip-on tie and pine scented cologne and hit the road. I covered over 2,000 miles and seven states while visiting current clients and new prospects in their own environment.

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Email + Social: Better Together

August 29th, 2011 by Eric Taylor

Combine your social media and email marketing efforts for increased exposure and reach! With the emergence of social media, many hailed the new marketing channel and stated that email marketing was past its prime.

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Top Takeaways from the 2011 MarketingSherpa Email Summit

February 3rd, 2011 by Eric Taylor

MarketingSherpa Email Awards - WinnerLast week I had the pleasure of attending three days of seminars led by the industry's best and brightest at the 2011 MarketingSherpa Email Summit. I was thrilled to accept an email marketing award for honorable mention in the  "Best List Growth Category" for our Railey Lak

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Looking To Grow Your Social Presence? Give It Away Now

January 26th, 2011 by Sean Kelly

"I realize I don't want to be a miser ..."   - Give It Away, Red Hot Chili Peppers

Looking to expand your Facebook fan base, increase engagement and drive traffic to your website? Give it away.

Contests and giveaways have been a staple in marketing, online and offline, since the beginning of time — increasing engagement, traffic and general brand awareness. Everyone likes free stuff and many are willing to take a look at a brand or product they otherwise wouldn't for a chance at those freebies.

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