Blogging

Last week I attended the Denver Social Media Workshop that was put on by the Online Marketing Institute and the Denver chapter of the Business Marketing Association. It was a great day conversing with fellow marketers about best practices in social media. Here are four of my top takeaways.

As we say goodbye to 2008 and look ahead to the promise of the New Year, we are well aware of the challenges that lie ahead. It's no secret that the current economic conditions have created a very tough business environment. Just about everyone has been affected by the financial crisis and the melt-down in the real estate market. And when people lose confidence, they tend to stop taking risks and adopt a "back to the basics" mentality. It's a time to separate wants from needs and boil our lifestyles, our operating budgets and marketing expenses down to the most basic essentials.