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4 Takeaways from the Denver Social Media Workshop

Last week I attended the Denver Social Media Workshop that was put on by the Online Marketing Institute and the Denver chapter of the Business Marketing Association. It was a great day conversing with fellow marketers about best practices in social media. Here are four of my top takeaways.

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Escape Mediocrity: Refocus, Refine & Revitalize Your 2009 Internet Marketing Initiatives

As we say goodbye to 2008 and look ahead to the promise of the New Year, we are well aware of the challenges that lie ahead. It's no secret that the current economic conditions have created a very tough business environment. Just about everyone has been affected by the financial crisis and the melt-down in the real estate market. And when people lose confidence, they tend to stop taking risks and adopt a "back to the basics" mentality. It's a time to separate wants from needs and boil our lifestyles, our operating budgets and marketing expenses down to the most basic essentials.

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Blue Tent Sponsors Summit for Life Race

This past Saturday night was the 3rd annual Summit for Life race in Aspen, Colorado. The event draws athletes from across the state to participate in the uphill race & raise awareness about the importance of organ and tissue donation. This was the first year Blue Tent sponsored a racer in the event.

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What's Your Story?

Everyone has a story. What’s your story about your business to prospective and existing clients? Do they believe you and does your story spread? Should they believe you? From a marketing perspective how can you make sure your story resonates with the people that you want to connect with? Do you tell them what we think they want to hear? Is that guessing? Do you expose every nook and cranny of your business operations, both good and bad? Are you really who you say you are, and how do you prove it? Lots of questions, and probably no simple answers, but I’ll submit the following:

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