[ so•cial: Relating to activities in which people meet each other for pleasure. ]
As the internet evolves to become increasingly social, so too should your internet marketing efforts to emphasize this important online channel. Social media marketing has been on the tip of everyone’s tongue for quite awhile now, and it seems like what started with college kids at a few universities talking about their weekend plans has proliferated into a nearly endless array of new social media forums premiering almost daily. Like anything that becomes fashionable, it can be difficult to differentiate the substance from the fluff.
Social media can be a powerful revenue-producing platform when used properly. Moreover, it can work synergistically with your other marketing initiatives. The key is to marry the unique aspects of your organization to the appropriate social media marketing space. For instance, a real estate broker probably won’t sell a 10 million dollar property by tweeting about it. However, we’ve seen vacation rental and lodging providers have a great deal of success by building brand awareness, encouraging engagement through customer service interactions, as well as special promotions and contests via Facebook and Twitter.
Our expertise will ensure you see a strong ROI from your social media marketing efforts, and our elite designation as a Google Analytics Authorized Consultant will provide you with the metrics to prove it. We’ll show you how to get the most from each unique social media channel, and how to develop a long-term social media strategy that will serve you well for years to come.
Contact us today to get started with a comprehensive social media assessment!