[ vis•i•bil•i•ty: the degree to which something has attracted general attention; prominence ]
Is your website lost in cyberspace? Appearing at the top of the organic search results for natural, non-brand keywords and key phrases relevant to your business is incredibly valuable. A 2011 study from Optify showed that the top organic listing in Google gets an average click-through rate (CTR) of 36%. The number two and number three positions get an average of 12.5% and 9.5% CTR respectively. Drop to the fifth position and you're only getting an average CTR of 4%. In the 10th position, you're down to 2%!
It simply goes without saying that a "Top 3" organic ranking on Google is critical. We believe that a successful search engine marketing strategy requires a collaborative, comprehensive and consistent approach that combines both pay-per-click advertising and search engine optimization.
We've spent the past 10 years working with our clients to improve their search engine visibility, drive traffic and conversions. We start by assessing your needs and goals in order to tailor a search strategy that works within your budget. We often leverage both the long-range approach of search engine optimization with the immediate results of a paid search campaign.
While organic search engine optimization is perhaps the most rapidly changing, convoluted aspect of internet marketing, it's also one of the most important. We've invested in the right people, the right software, and the right solutions to ensure our clients success with their search marketing investment.
Contact us today to develop a search marketing strategy that works for you.