reputation mgmnt
[ ac•cu•ra•cy: the condition or quality of being true, correct, or exact ]
Perception is greater than reality. Whoever was the first to utter these words may well have been referring to the danger that has created the burgeoning field of online reputation management. Social media has been an amazing outgrowth of the information age that can be a boon to your business. However, this evolution has brought about the hazard of giving a small minority of malcontents the ability to inaccurately portray your brand online.
Today anyone can hop online and find a megaphone to trash your brand. Literally only a handful of people with gripes, whether they be legitimate or not, can endanger your good name. A perfect case in point comes directly from one of our contact forms.
Please Describe Your Needs: Please help with a few negative comments about our business consisting of 14,000 patients and over 30,000 implants placed to date. Less than 5 negative google comments are destroying 8 years of a business I have spent everyday building 16 hours a day.
The reality is that this dentist has put his heart and soul into building a successful practice serving thousands of satisfied people. With less than 5 negative comments about him posted on Google, a minuscule fraction of those thousands is causing his business great harm, way out of proportion to the substance of their complaints, by creating a false online perception about his business. The weight of his statement is truly astounding. In the social media age it has become necessary to invest in online reputation management.
Fear not, we have the toolkit that you need to fight back. We take a comprehensive approach to online reputation management for our clients, by showing you how to nurture an accurate portrayal of your business online. We ensure accuracy by monitoring, refuting, or otherwise addressing criticisms and harnessing the positive persuasive power of the social web to your benefit. From authenticating complaints and making sure they aren’t coming from competitors sniping at you, to leveraging the editorial, suppression and response capabilities of social media, we’ve got your back.
While we are well versed in helping you deal with a crisis, do your self a favor and proactively take advantage of our online reputation management services to ensure that your brand is accurately portrayed online before the critics start making noise.
Contact us and we’ll make sure that the false perception sewn by a few bad apples doesn’t become your online reality.