ace program
What did you like best about our service?
"How easy it was to arrange our holiday. Everything was done through email and was very efficient."
– Joan DeLeeuw | Angler's Rest | Survey Response (May, 2008)
Mountain Home Vacation Rentals
Bozeman, MT
The ACE Program is an email marketing program that we have developed for our clients in the lodging and vacation rental industry. It is a customized, personalized and automated email program that offers four ways to reach your guests. Click on the client links on the left to see some sample messages.
Reservation Inquiry Email: A powerful sales tool for reservationists to narrow down specific guest requests and send personalized, customized property recommendations.
Confirmation Email: This message is sent immediately after a reservation is made to confirm guest reservation dates and rates. Can be integrated with your reservations system to seamlessly book reservations and automatically trigger the confirmation email.
Pre-Arrival Email: Sent approximately
two weeks prior to arrival full of useful information aimed at helping your
guest save time and energy by helping them plan the details of their vacation.
The message can be personalized to include the guest's name, date of arrival,
date of departure and any other reservation details that you would like to
pass along. It's a first-class guest service piece that reminds your guests
to make dinner reservations, rent equipment, make an appointment for a spa
treatment, or plan a hot-air balloon ride – the sky is the limit.
Post-Departure Email: Sent about a week after your guest's departure, the post-departure message thanks your guest for their business, asks for feedback with an online survey, and offers a VIP discount on a future visit.
New! – Repeat Booking Reminder Email: This is an ePostcard message that is automatically triggered to your client at the approximate time of their last booking, a year later. For example, if you have a guest that booked a reservation in January 2007, for a stay in June 2007, then the message would be sent in January 2008 offering your guest a VIP discount on an upcoming stay.
New! – Refer A Friend Viral Campaign: Turn your most satisfied clients into your most enthusiatic advocates! This program can be tied into your post-departure message or can run separately. Make it easy for your guests to recommend your business to their friends and family.
Remember, all messages are automatically triggered – all you need to do is regularly update the mailing list with new reservations. The ACE Program has proven to be our most effective email program to date. It's not uncommon to see open rates of 80% with click-thru rates in the 25% range. In addition, the program can be tied directly to your existing property management software such as FRS, Inntopia or Escapia.
Contact us today to get going and your guests will thank you.