MarketingSherpa
2008 Email Awards
We're
thrilled to announce that we were recently presented with a Gold
B-to-B Award for Best Postcard-Style
Campaign for our
December 2007 “A
Holiday Gift” campaign at MarketingSherpa’s
3rd Annual Email Summit held February 26, 2008 in
Miami, Florida. We're proud that our work stood with the very best
when judged against submissions from over 300 marketers from around
the world.
It's exciting to share the stage with companies like
Coca-Cola, IBM, and Dell as well as with agencies such as Ogilvy
One Worldwide, rabbit eMarketing, and T3 to name a few! Be sure to
check out the 2008
Email Awards Gallery to see more outstanding email
campaigns.
We specialize in creating results-driven email marketing
programs. From professionally designed company eNewsletters and
high-impact ePostcards to completely customized, automated viral
campaigns – we are constantly striving to make the very most of this
most effective marketing medium.
Until next month,
The Blue Tent Team
Gaining
Traffic, Retaining Traffic & Increasing Site Conversions
As a marketer, it goes without saying that your ultimate goal is
to achieve a high ROI on all of your marketing initiatives–including
your online channels–the most transparent and measurable of
marketing methods. Essentially, there are two basic approaches
to increasing your site conversions:
- Increase the amount of traffic coming into your site, or
- Increase the number conversions through site enhancement
Simply understanding the important difference between gaining traffic
and retaining traffic can have a large effect on your internet
marketing strategy moving forward.
The most common approach (#1) is for clients to come to us seeking
more unique site visitors, and thus more business. We’ll implement
a search marketing strategy that focuses on short- and long-term
results by pairing an aggressive paid search marketing campaign along
with organic site optimization. Within three to six months our search
marketing program has often successfully captured those coveted new
site visitors–but are they converting?
Which brings us to the often neglected approach (#2). Gaining a
high volume of new traffic is essentially worthless if your site
causes those visitors to bounce (by hitting the back button). The
next critical step is to be acutely aware of how your visitors interact
with your site by implementing a comprehensive web analytics program
such as Google Analytics. This will allow you to analyze your site’s
conversion path, refine the user experience, retain new
site visitors, and ultimately increase conversions. You may even
want to consider making this approach the first priority.
As you probably know, your data is only as good as the person
analyzing it. Which is precisely why you work closely with a dedicated
search account manager to help you drill down into your site performance
metrics, segment your online marketing channels, and determine the
best course of action for the future.
» Contact
us today to increase your site conversions
Introducing
Vertical Media Travel Guides
Do you remember your first purchase on Expedia or Travelocity? For me
it was great. I was able to control departure times, research various
airports and book the hotel I needed all from home. Then one time
I had a cancellation and couldn't reach my hotel directly. Then there
was the time the hotel was over booked, and plenty of times where
I had no idea about where I was going. Imagine being able to plan, research
and book all your travel needs but the website used provides all the
local information one could want? Welcome to Vertical
Media travel
guides.
Vertical Media publishes area travel guides for some of the best destinations
in the Rocky Mountains. The travel guides are an online marketplace to
learn about an area and plan a vacation by easily contacting the local
businesses that provide what the traveler needs. The visitor who uses Vertical
Media is more satisfied, too. By using the travel guide to contact individual
businesses, the customer is more educated in their decisions and more likely
to purchase directly with a property or activity provider.
What about the advertisers? They are satisfied, because promoting on Vertical
Media travel guides is more effective than many paid search avenues and
the cost is lower. This model has proven success because visitors who click
to area businesses are pre-qualified. Vertical Media offers performance
guarantees, special introductory pricing and hands on assistance in monitoring
the results. Visit VerticalMedia.com to learn more and get your advertising
campaign started in no time.
» Visit
Vertical Media travel guides today
A
Google Map Is Worth A Million Words
One
of the most useful tools to integrate into any real estate or vacation
rental website is Google Maps. It's a quick and easy way to improve
your site content over your competition's.
We can either import the map directly into your existing site
design, or link to it externally in a pop-up window. The maps
feature all of the functionality of the standard Google Maps
application including the ability to zoom, display street names,
satellite and hybrid views. Most importantly, these maps allow
the user to quickly and easily identify the property location.
Take a moment to see for yourself by clicking on the "Show Map"
link above the main photo on this Mason
Morse Property Listing.
» Contact
us about integrating Google Maps today
