Wrenchin' on the Web Workshop II
Bust-out your organizer and save the date for the 2nd Annual Wrenchin' on the Web Workshop on Wednesday, September 26th from 1-5pm in Aspen, Colorado. As part of our ongoing mission to educate, inspire and empower our clients, we're excited to announce this year's complimentary workshop. We'll help you cut through the incessant internet marketing noise by reviewing the tips, trends and case studies that will truly help your company Win on the Web!
Help us fine-tune your internet marketing strategy:
- Learn the latest internet marketing trends, tips and tricks
- Study strategies, programs and case studies that work
- Explore the benefits of our new website content management system: BTM Basecamp
- Demystify Web 2.0 terminology and approaches
- Improve your existing email and search programs
- Enjoy a casual Q&A session with our team of trusted professionals over cocktails and appetizers
Again, to benefit our clients in the vacation rental industry, this year's workshop will coincide with Instant Software's REZFest 2007, held September 26-28 at the Aspen Institute.
Don't delay, register today. And be sure to suggest topics that you would like us to address. We're still deciding on the exact location for this year's workshop – so stay tuned for more information. We look forward to seeing you on Sept. 26th!
Until next month,
The Blue Tent Team
Brand Spankin' New: Alleztravel.com
We've recently launched the all-new AllezTravel.com website – the place to book accommodations for your next ski trip to Alta or the 'Bird. We completely redesigned the website to include many new features such as a stunning slide show on the homepage, accommodation 'quick search' functionality, snow and weather report feeds, and a beautiful property details display page. A big thanks goes out to everyone involved on this project!
» Check out the all-new AllezTravel.com
Google Analytics In Email Campaigns
Have you ever caught yourself wondering whether you should integrate Google Analytics tracking code into your email marketing campaigns? You probably already have detailed email reports that tell you exactly how each campaign performs. Therefore, is it really necessary to capture this information again in GA? Quite simply, the answer is a resounding, "Yes!"
The most important reason to add GA tracking code to your email campaigns is obvious. Doing so allows you to track the effectiveness of your email campaigns as they pertain to the goals that you have established. You'll quickly realize that your email subscribers interact with your site differently than someone who arrived via a search engine. It's important to distinguish your audiences apart from one another and to realize that your email subscribers are your VIPs and should be treated as such!
Another reason to tag your email campaigns with GA tracking code is for trending purposes. While detailed email reports give you a clear snapshot of how an individual campaign performs, they fall short in identifying long-term trends. By tagging each and every campaing with GA code, you'll be able to easily identify trends in your email marketing that will ultimately result in greater ROI.
» Contact us today to integrate GA into your email program
Search Marketing: Competitive Analysis
To fully realize how well you're performing on the major search engines, you need to understand what's happening with your competition. Just as you wouldn't make a move in a game of chess without first assessing your opponent's position – your SEO strategy should be 'flying blind' either. Is everybody fighting for the same keywords on the same search engines vying for the same visitors? Isn't it time to evaluate your search strategy in order to adjust your approach and exploit the very best opportunities?
Where do your key competitors rank for your most important keywords? In what areas are they gaining ground, and where are they slipping? Most importantly, are you targeting and converting visitors from the most productive traffic sources?
Schedule some time with your dedicated search account manager and get a clearer understanding of how your search marketing strategy compares to the competition. Would you be interested to receive a quarterly competitive rankings report delivered directly to your inbox? This key insight into your organic search engine performance could also affect your paid search campaign – as you may determine that more of your paid search budget would be better spent on alternative keywords.
» Contact us to conduct an SEO competitive analysis today
