BaseCamp: Where It All Begins
We're excited to introduce you to our next generation content management platform: BaseCamp. Providing an unprecedented feature set, in a scalable, secure platform, BaseCamp allows you to leverage today's hottest technologies against your competition. BaseCamp is built on the open source Drupal system, benefiting from the work of thousands of programmers to create a solid, scalable, and flexible platform. We've created a customized, configured, enhanced and packaged version of Drupal into BaseCamp.
Key features and benefits include:
- Simple to use interface for managing content.
- Built-in user management, forums, blogging, image galleries and more!
- Fully RSS enabled to syndicate and publish your sites content to the web.
- Built from the ground up to be SEO optimized.
- Existing library of pre-built site modules to add new functionality to your site!
- Fully supports Web 2.0 and social networking as well.
As old technologies fall by the wayside, they give rise to a new class of programs that provide new services and functions that will give today's companies the competitive advantage in tomorrow's markets. Contact us today to learn more about how BaseCamp can take your web presence to the next level.
SAVE 10% on any new product or service in July. Don't delay, this deal won't last long ...
Until next month,
The Blue Tent Team
Brand Spankin' New: Telluride.com
We're excited to announce the recent launch of the all-new Telluride.com website – the source for all things Telluride – on our new BaseCamp content management system. The complete site redesign integrates many new features such as video enabled content, photo galleries, advanced content handling, site wide searching, RSS, news feeds, a blog, a customized Inntopia booking engine, and much more. A big thanks goes out to everyone involved in this massive undertaking: Compass Marketing in San Francisco, CA, Visual Awareness Technologies, in Tampa, FL, and special thanks to Henry and everybody at Telluride.com and Alpine Lodging and Real Estate!
» Check out the all-new Telluride.com
Why ACE Rules: The Right Approach
Our clients in the vacation rental and lodging industry benefit from our most successful email program ever – The ACE Program. It's a customized, personalized, automated email program we developed that enables our clients to send professional-looking pre-arrival and post-departure messages – taking their guest services to a whole new level.
When was the last time your email campaign had a 75% unique open rate coupled with a 45% unique click-thru rate? Have you ever seen a message generate more clicks than the number of messages sent? What about a message that gets opened an average of 3 times by each recipient and gets forwarded on to more than 200 others, while only receiving two unsubscribes?
What makes the ACE Program so effective?
You've probably heard it before. It's all about contacting the Right Individual, through the Right Channel to solicit the Right Action at the Right Time.
Sending your guests a pre-arrival message 10 or 14 days before they leave for vacation is a great way to help them plan the details of their trip. It's also a great opportunity to up-sell your guests on additional services, products or activities. You're contacting a very receptive audience that's excited to hear from you – the perfect candidate for a killer email program. About 3 days after your guests leave, the post-departure message is sent to follow-up. We integrate an online guest comment card allowing your guests a quick and easy way to submit important feedback and simultaneously offering them a VIP discount on their next stay.
Contact us by August 1st to get going on an ACE Program and save 10% off the setup cost!
» More on the ACE Program
Holistic Search Marketing
[ ho•lis•tic: characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole. ]
Lately, we've been making some pretty big organizational changes within the search marketing department. In an effort to increase the overall effectiveness of your search marketing campaign, we've combined the paid (PPC), organic search (SEO), and Google Analytics (GA) components under the tutelage of a dedicated search account manager.
How does this benefit our clients? Having a dedicated search manager that's familiar with all aspects of your search marketing campaign will allow us to more easily identify the keywords, ads, referrals and campaigns that contribute most to your bottom line. It also removes the communication breakdown between your paid and organic search marketing initiatives. We've also overhauled our monthly search reports – giving you more comprehensive statistics in a more easily accessible format.
Not only will your dedicated search manager have a clearer understanding of how people interact with your site once they arrive, but they'll also have a more comprehensive view as to how those visitors arrived to your site in the first place. Was it from your SEO program or your PPC campaign? This important shift allows us to take a "big picture" look at your search marketing strategy, and to more easily identify and make any changes to ultimately make your search strategy more effective.
» Contact us to improve your search marketing strategy today
