sem account manager
We take a holistic approach to search marketing. What the hell does that mean? It means that we combine the paid search marketing strategy (PPC) with our client's organic optimization efforts (SEO) under the guidance of a dedicated search account manager. We believe that a truly effective search marketing strategy encompasses both paid and organic aspects and it can only excel under the tutleage of an experienced search account manager. The ideal candidate is a critical thinker, excellent communicator and creative problem solver ... oh, and did we mention an entrepreneurially-minded hard worker? This is a full-time position in our Carbondale or Boulder, Colorado office.
Core Duties/Responsibilities:
- Acting as the face of the company to our clients.
- Ensuring that search campaigns and services are meeting client goals and expectations.
- Developing, executing and monitoring effective online marketing campaigns, specifically using search engines as the delivery vehicle for obtaining targeted leads and acquisitions.
- Developing and implementing search engine marketing strategies to achieve client goals.
- Performing in-depth quantitative analyses of marketing campaigns.
- Analyzing and reporting customer data utilizing the Google Analytics and WebCEO online marketing toolset.
- Providing frequent progress reports regarding online marketing efforts and performance metrics to clients.
Requirements:
- 2 years online marketing experience including campaign development and analyses.
- Exceptional quantitative analytical skills including intermediate to advanced Excel skills.
- Minimum one (1) year experience in a client-facing position (e.g., account management, client management, senior client support or business development).
- Strong software use skills including in-depth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools.
- Excellent interpersonal skills, including strong written and verbal communication skills.
- Ability to handle multiple assignments with effective resolution of conflicting priorities.
- Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, client-centered environment.
- Ability to work well in a team, to shine as an individual and to maintain a sense of humor.
- High comfort level utilizing the internet as a research and/or shopping tool.
Education and Experience:
- Bachelor's Degree.
- Direct and demonstrable experience in search engine marketing.
- Within online marketing experience, emphasis on analyzing performance and optimizing marketing campaigns.
- Strong technical aptitude including some ability to understand basic website programming.
- Basic financial analysis skills.
Think you have what it takes to excel in a rapidly growing company? Position eligible for competitive salary, health insurance, 401K and many other perks. Submit your resume and cover letter as a PDF to jobs@bluetent.com, attention Josh Lewis, VP Marketing. No phone calls please.