Noteworthy News

 

Blue Tent Announces Partnership with Wildernet.com

Blue Tent Marketing is excited to announce our recent partnership with Wildernet.com, an outdoor recreation guide. Wildernet.com receives close to 150,000 site visitors per month. We can now send your website traffic from Wildernet.com’s targeted demographic group.

Companies that will benefit from this push traffic option:

- Adventure Companies
- Tourism web sites
- Human Resources
- Outdoor Services
- E-commerce
- Lodging
- Hotels
- Camping
- SEO Clients

Cost: 50 Cents Per Click.
A $500 investment gets:1,000 targeted visitors sent to your website from Wildernet.com.

If you sign up for a 6 month traffic generation program by January 31st, we will provide your first 100 click throughs for free!

Contact Us Today!

Director of Client Services

Not sure who to contact with that burning question about how to improve your Web presence? Want to talk a little strategy? Or do you just need someone to crack the whip to get your project moved to the top of list? As our new Director of Client Services, Jay Scherrer is the "go-to-guy" for any inquiries you may have and will serve as your guide through the Internet marketing maze. He can also show you how to catch some really big fish! Email Jay today.

EmailLabs Quick Tip

Your 10-point Email Check-Up Plan
by Stefan Pollard

You wouldn't drive your car for 50,000 miles without getting the oil changed and the tires checked. If you have let an entire year go by without getting under the hood of your email marketing program, you don't know what's working and what's about to break down the next time you send.

Complete Article »

Tips, Trends, Training & Traffic

What does 2007 have in store for the World Wide Web?

Take advantage of some of the latest tips, trends and training opportunities that Blue Tent has to offer.

• A simple redesign can reinvent your Web presence
• Drive targeted traffic to your site with Wildernet.com
• Cleanse your email database and improve response rates
• Implement a link buying program to increase targeted traffic
• Focus on conversions and track ROI in 2007

Contact us today at (970) 704-3240 for more information.

Seventy-seven percent of home buyers start their search online. Are you giving your busiest office the attention it deserves? Your website may service more visitors than your physical locations. Here are a few ways to make sure your virtual visitors have a pleasant visit:

• Professional graphic design and useability are a must. A visually confusing or overwhelming website will drive your visitors away as if you had a shabby, unfriendly office environment.
• Give them all the data their hearts' desire. Give them more information than you would on a real estate tearsheet and as many photos as possible. Virtual tours are also commonplace. Someone considering a home for purchase or for rent wants to see the product from as many angles as possible.
• Make it easy to access this information. Three clicks to the property details page. Be sure to include a user-friendly search.

If you would like to implement some of these items into your company's website, or have other ideas that you'd like to discuss – let us know, we're here to help...

Contact us today for a FREE Web consultation

Are you regularly reviewing your email campaign reports? Have you ever wondered why your opt-in list continues to grow but your unique open and click rates don't improve? Who are your most active and least active subscribers? Are your reports being trampled by hundreds if not thousands of inactive subscribers? Resolve to rid your list of those non-responders for 2007! Some points to consider:

• The most important element of a successful email campaign is list quality. That is, having a list of confirmed opt-in subscribers who actively read an interact with your email messages. But we also know that subscribers come and go and a great many subscribe and sit inactively on your list - costing you money and reducing the accuracy of your campaign reports!
• In order to effectively manage and grow a quality email database, it's important to engage the "out with the old, and in the new" mindset. After all, what good is a subscriber if they haven't opened even one of your messages in the past year?
• It's also important to get an idea of what your "list churn" rate is so that you can determine effective ways to maintain a healthy list on an annual basis. If you're losing 10% of your subscribers each year, you'll need a plan to replace them.

If you're interested in improving your list quality and ultimately improving the effectiveness of your email campaings – just let us know. We'll help you sort your existing database by running the "Most Active Subscriber Report," to isolate your active subscribers from the inactive. We can then send a "re-optin" message or simply remove the non-responders from your list. We'll also help you identify ways to keep your subscribers engaged to prevent attrition in the future.

Contact us today to clean-up your email list ...

Buying links can be a great way to bring targeted traffic to your site and increase your search engine rankings at the same time, but only if done properly. A poorly executed link buy can bring useless traffic and even hurt your rankings! Here’s our top 5 tips to do it right:

• Relevance. Only buy links from sites that are related to your business. If you are in real estate, a link from a casino site is not going to bring good traffic and will look like link spam to the search engines.
• Location. Ideally, you want your link to appear in the body of the page, and not look like a “regular” link. Also, site-wide links are generally a bad idea. Find the most relevant page on the site related to your business and get one good link from it.
• Cost. Usually you’ll be faced with a cost per thousand or cost per click model. The one that works best for you will depend on your marketing goals.
• Conversion Tracking. Don’t forget this one! Especially important if you are paying by the click, you want to make sure you are getting a return on investment from your link. Be sure to track what visitors who click your link do when they get to your site.
• Page Rank Isn’t Everything. Don’t be lured in by a site with a high page rank. Unscrupulous individuals have been known to fake page rank in order to sell high cost links and then run off with the profits while you get stuck with a link that’s dead in the water. Do some research before you commit to anything and when in doubt check with your SEO Guru!

Contact us for a FREE SEO Evaluation