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ePostcards

Send messages that you would like to receive. The ePostcard format is one of the most powerful tools to have at the ready in your quiver of Internet marketing approaches. As the sheer volume of email sent each day continues to rise, subscribers have less time to interact with each message. A compelling ePostcard allows the reader to identify the brand, understand the message and call to action all within 10 seconds – a very effective way to capture and convert. Less really is more.

We often recommend that our clients work an ePostcard template into their already existing eNewsletter program. Subscribers aren't the only ones pressed for time these days. Anyone who has worked to produce a regular monthly newsletter knows that it takes a lot of work to produce quality content. And if you haven't got the time or the substantive content that an eNewsletter requires, switch gears and go to the ePostcard format. It's a sure-fire way to communicate with your most important customers.

Common uses of the ePostcard format include: Special offers and sales announcements, featured vacation rental or real estate listings, snow reports, survey requests and urgent announcements.

Five Tips for a Successful ePostcard:

  • Keep it simple – include a single, focused call to action.
  • Keep it short – less copy will get better results.
  • Use a quality photo – compelling images capture the reader's attention.
  • Make your special, well really special – your results will depend on the quality of your offer.
  • Test, learn, refine and repeat – it's the process that leads to perfection.

Contact us today to learn more about creating a custom ePostcard program for your business and take your email marketing to the next level.

Cap Juluca
Cap Juluca is a hotel management company situated on the southwest coast of Anguilla. They successfully use their single focus ePostcards to promote enticing upcoming specials. Their stunning imagery doesn't hurt either! View ePostcard »

Ace Hardware
Ace Hardware, the national chain of hardware stores, sends out monthly email ePostcards featuring e-coupon promotions, upcoming events and more. The email campaign has succeeded in driving more foot traffic to the store and the new website. View ePostcard »

Chase 'N Rainbows
Chase 'N Rainbows, who offers condo rentals in the popular area of West Maui, has a ePostcard template that is a great compliment to their eNewsletter program. In addition to the useful information the guests receive through the eNewsletters, their ePostcards are a great way to highlight specials and feature properties. View ePostcard »

Ocean Reef Resorts
Ocean Reef Resorts ePostcards are a great example of why these simple emails are so effective. The information is easily laid out so the customer immediately can understand what is being offered and how to take action. View ePostcard »

Railey Mountain Lake Vacations
Railey Mountain Lake Vacations, a vacation lodging company in Deep Creek Lake, Maryland, sends out monthly ePostcards that create a great response. By sending to targeted email lists they are effectively able to send great vacation specials to interested guests resulting in a great return on their investment. View ePostcard »