Is Your Web Presence Evolving?
Today more than ever, your business must be able to adjust to changing market conditions. It's imperative to maintain a clear focus and consistent analysis of your sales and marketing efforts. You must be able to measure the effectiveness of your marketing efforts so that you can make informed, educated decisions about where to direct your marketing dollars and where to make cuts.
We can install measurement tools to quickly and efficiently analyze your online marketing efforts. In the old days, everyone talked about how many site visitors came to their website. We were always hearing thinks like “I got 10,000 hits this month!” Thankfully, times have changed. Today the conversation has transitioned from counting hits to counting conversions.
Smart business people today are asking questions like “what's my most productive keyword or keyphrase” or "what's my most effective online marketing channel" and "how can we optimize my landing pages to reduce the bounce rate?" These are the crucial questions to answer in order to compete in the increasingly competitive business world. Read through some of the articles below and consider whether your web presence is evolving.
How can we help you Win on the Web?
Web: Google Website Optimizer
You don't have to be Einstein to conduct A/B or multivariate testing on your website.
A new product from Google—Website Optimizer, enables you to make incremental improvements to websites by implementing a consistent, scientific testing process. The idea is simple. Create different variations of key pages or website elements such as your home page, contact us page, or booking page and see which variation is most effective. For example, you could create a featured property slideshow on one version of your homepage and a list of special offers on the other version. Which version produces more conversions?
The powerful combination of Google Analytics and Google Website Optimizer will randomly direct traffic to one of the two versions and then track how they perform. Finally, an objective way to determine what people really do read or care about on your home page or property pages. To learn more, take the Google Website Optimizer Tour. Then contact us today to get started on reducing your bounce rate and increasing conversions.
Email: Know Your ROI
Would you invest $350 in an email marketing campaign for a $7,595 return on that investment? The answer is obvious! The graph below references a Google Analytics snapshot from one of our client’s recent email campaigns. And this figure only represents online orders, it doesn’t account for any additional orders that were completed by phone!
It’s widely touted that email marketing produces some of the highest R.O.I. of any online marketing channel. One statistic that is frequently referenced is, “Email R.O.I. per $1 spent equals $51.45″ (Source: Direct Marketing Association Power of Direct report October 2006). While, that sure sounds nice, it doesn’t mean much when it comes to measuring the effectiveness and value of your email marketing program.
Do you know exactly how many visits, leads, conversions, and sales are generated from your email campaigns?
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MS: Hire A Seasoned Professional
Why spend thousands of dollars on your internet marketing initiatives without having an experienced professional available to help guide you toward your destination? A seasoned guide will help you stay on course and increase your chance of success.
As measuring ROI across online marketing channels becomes the critical challenge facing every marketing director—now more than ever, it's important to get the help you need to be successful. Our dedicated "managed services" account managers can help you keep an eye on your ROI. We know that keeping track of the effectiveness of your online marketing initiatives is confusing, overwhelming and time-consuming. We're here to help.
Let your Blue Tent account manager do the digging for you. We'll work with you to identify your marketing goals, establish timelines, milestones, key performance indicators and deliverables. Whether you need 10 hours or 80 hours of internet marketing expertise, contact us today to get on the fast-track to effectiveness.
SEM: Introducing Compendium Blogs
What is Compendium Blogware and how is it different from any other blog platform? What advantages does it offer compared to traditional blogs? Is it the right blogging platform for your company or organization? These are all questions that we've been wrestling with since we discovered the bold new world of Compendium Blogs just over a month ago.
Essentailly, the Compendium Blogware platform leverages two key aspects of successful blogging—organization and frequency, with the ultimate goal of boosting your SEO rankings and search traffic. A typical Wordpress blog allows the you to organize your blogs by category, thus allowing the reader to view only the posts that are relevant to their interests. The Compendium Blogware solution takes this concept a step further by organizing or "compending" the blog posts to relevant dedicated keyword blogs. The software automatically crawls each bloggers post and compends that post to the most relevant keyword blog—a new way to organize blog content that may have significant benefits for the end user as well as your SEO strategy.
The major difference between the Compendium platform and others is this ability to organize and display keyword blogs that may have contributions from several unique bloggers within your organization. For example, a real estate company might have 10 individual bloggers all contributing posts toward the "Aspen Real Estate Market Trends" keyword blog. In this way, the software leverages the content and frequency of many bloggers to drive content and organize posts in the most relevant location. This in turn, should work well for the search engines by delivering the most relevant keyword blogs to searchers.
We'll soon be launching on this platform ourselves and we're excited to see how it works and the corresponding results!
