blue tent green
As a digital marketing agency, Blue Tent Marketing is inherently an environmentally-conscious company. We leverage "the power of pixels" to market and grow your business online. In June of 2008, we made a commitment to the enhance the environmental profile of our operations. To that end, we created the Blue Tent Green Initiative – a program to become "a certified green" company. We've looked at our internal processes, our energy use and our waste stream in an effort to establish ourselves as one of the leading green internet marketing agencies – developing sustainable marketing solutions for the future.
Energy
In December 2008, we began dedicating funds towards the eventual purchase
of an in-house solar or photovoltaic system. As a small business, we need
to mind our capital expenses. We researched purchasing wind credits from
our local utility company and came to the conclusion that it would be of
greater benefit to generate our own power. We committed to this direction
and are now saving towards that capital improvement. In two years, we intend
to have the necessary $40,000 to begin installation.
Recycling
Blue Tent has committed to recycling our own waste at every point in our production
process. We print as little as possible. We use ceramic cups, plates and
metal cutlery. We provide large bottled water from a dispenser so employees
are not purchasing single serving bottles each day. We have set up recycling
stations within the office to sort the waste properly. We believe it's important
to set an example by doing the little things right.
Community
The Giving Tree is a corporate foundation built upon the beliefs and ethical
standards set forth by members of Blue Tent Marketing. Each quarter we donate
$3,000 to a non-profit that meets the mission, guiding principles
and criteria as outlined below by the Giving Tree Committee.
We also support a program run by the non-profit organization Computers for Kids (C4K) that refurbishes and recycles computer equipment. We're in the process of purchasing a trailer that can be used to collect computer equipment from thoughout the Roaring Fork Valley.
We are also a Visionary Sponsor of the Partnering for Success Program, a program that educates high-school students about the business world. Research shows that gaps exist between the skills, knowledge and attitudes students possess when graduating from high school and what is required of them in work and at college. The Partnering for Success program addresses these issues by addressing youth development needs such as teamwork, appreciating diversity and general employability skills.
People
Our employees are the reason we are in business. We try and create a healthy
work life that supports a balanced life.
On the "quality of life" front we allow our employees flexible time to work one day a week from home. This eases stress, decreases the number of commuters and provides more freedom.
We also encourage the use of alternative transportation through our once a month Alternative Transportation Day program. We ask all employees to find a way to travel to and from work NOT using their car. They can take public transportation, bike, walk, run or hitch hike… whatever it takes.