Could Google Apps Replace Your Exchange Server?

August 6th, 2008 by Blue Tent Marketing

Google Apps can provide an intriguing replacement for Microsoft Exchange server. Not only can you host your domain name, but all of your email will be stored off-site in Google's redundant facilities unsusceptible to outages with your local ISP.

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Tips To Leverage Your Small Business Blog

July 22nd, 2008 by Blue Tent Marketing

Over the past couple months there has been a distinct buzz over the use of blogs to complement one's business. Business owners and marketing leaders alike are beginning to recognize the power of a blog. You may be thinking that blogs are nothing new, they've been around for awhile now. Yet blogs continue to evolve and are becoming even more interactive.

One of the biggest issues small business owners have with their website is how to leverage a small amount of content to their best advantage.

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Create an Effective Email Opt-in Process by Starting Simple

July 17th, 2008 by Ryan Austin

Email marketing is all about building and maintaining strong relationships. The email relationship starts when someone opts-in to receive information from your company or organization. Start simple and build the relationship from there. In the beginning, most people don't want to give out much personal information. Asking for to much right away decreases your chance of getting that initial sign-up. Even just asking for the email address is a great start.

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