“They know the price of everything and the value of nothing.” - Oscar Wilde
When you consider the price versus the value of your internet marketing initiatives – which is more important? The price is the most obvious thing to analyze first. Can I afford this? Does it fit into my marketing budget? How does the price of this initiative compare to my other marketing efforts?
This past week our COO and I headed down to Denver (again) to meet the new Netsuite office team. As part of our goal to help our clients better run and understand their business, I thought this would be a relevant topic for our blog. Netsuite is a SaaS provider and has proven to be a major help for our business and customer relations. We started using just the sales force automation (SFA) components of the software about 4 years ago.
This week, six of us attended the OMS ( Online Marketing Summit) in Denver, Colorado. We packed up the Honda and set forth in hopes of getting a fix on the ever-elusive “best practices” currently espoused by the Internet Marketing illuminati. This year’s summit had speakers covering all topics regarding internet marketing strategies and subjects. A few highlights: