What's Your Story?

Everyone has a story. What’s your story about your business to prospective and existing clients? Do they believe you and does your story spread? Should they believe you? From a marketing perspective how can you make sure your story resonates with the people that you want to connect with? Do you tell them what we think they want to hear? Is that guessing? Do you expose every nook and cranny of your business operations, both good and bad? Are you really who you say you are, and how do you prove it? Lots of questions, and probably no simple answers, but I’ll submit the following:

From an internet marketing perspective, being genuine, authentic and real is the most effective way to build trust. Your story must be real and gain the trust of your audience. Gaining the trust of clients and prospects demands that you are who you say you are and do what you say you’ll do. Always. A great website that establishes you as the authority in your arena is important. Sending relevant, poignant email marketing messages on the schedule you and your subscribers agreed to is important. Winning at the SEO game through best practices and not trying to short circuit the system is important.

Whatever your marketing initiatives are, make sure that your story is real and trust will follow.

- Andrew Vick
Director of Sales