Two Simple Aspects of Blogging for Your Business
Over the past 18 months I have witnessed a sharp change to the forefront of blogging. A true breakthrough for the Web 2.0 world, blogging was initially used as a medium for people to express opinions and share information with one another. It helped spark the ability for people to build relationships – ultimately engaging readers enough to create some type of community on the web. What at one point was a purely static version of blogging, has evolved into a dynamic, engaging and quickly changing environment. Vertical blogs, such as localism.com, have allowed users to block out the blogosphere’s noise, and choose the specific industry or genre of the blog(s) that they want to follow.
What continues to challenge marketing departments is the ability to engage their consumers in the company blog. How do you engage a reader once they have already arrived at your blog?
It is important that the author keep in mind two main aspects of successful blogging; organization and frequency. The first is simple, choose a blogging software that will allow you to arrange your content in an organized and easy to navigate way. Currently, WordPress allows the author to tag each post with the most relevant categories, then offering a RSS feed directly to that category – allowing the reader to only read what they choose.
A second option is Compendium Blogware. Compendium blogs are arranged in a keyword fashion, rather than categories, each blog is given a keyword. The software then crawls your latest post and compends that post to the most relevant keyword blog – a very unique way to organize content driven by keywords.
Aside from providing an easy to navigate blog – it is important to consider the frequency of your posts. Twice a day, week, month? Too many posts can drown the reader in content and can also be missed – as most blogging software arrange blog posts by date. Welcome micro-blogging! Social media websites such as Twitter & Twello allow the author to update their audience with short snips of content. This tool is great for referring readers back to more involved blog posts, or even a great way to promote specials, packages and new inventory on the main website.
Providing your readers with an easy to follow, organized and steady flow of content will not only be favorable to the search engines, but also help build a strong reputation for your website.
Best,
Jonathan Georger
Director of Search Marketing