Ten Tips to Sweet Tweets

By now I'm sure you have heard all about Twitter. Twitter is the social media phenomenon that has swept the world and allows an individual to have a voice that can be so powerful that the President of the United States will listen. This gives us all the opportunity to speak what we want, when we want, to whomever we want. And the fact is that people are listening. For a business, this can be a very powerful tool to connect with customers and potentially generate new business.

Many of our clients are starting to use Twitter and Facebook to Leverage the Persuasive Power of the Social Web. With that in mind we thought it would be good to give you ten Twitter tips to help you get the most out of every tweet.

1. When you're initially setting up your account try to keep in mind all of the keywords that you are targeting on your website and include those into your bio. This gives your company the opportunity for more exposure and will help connect you with the right audience. Also try to theme your twitter page with the same graphics as your website.
2. Make sure you monitor your brand name and keywords that are related to your business. This gives you the opportunity to respond to people that are obviously interested in what your company is about.
3. While you are monitoring your brand name be sure to respond with in the day. Keep a watchful eye of everything that is being said positive or negative and respond accordingly.
4. When you use twitter to respond to tweets or comment on other tweets be sure to keep a casual tone.
5. Be sure to respond to everyone that addresses you. It shows that you are intone with your business and your in touch with your cliental.
6. When your posting tweets be sure that your not trying to sell something every time. Try to post articles related to your industry, blog posts, behind the scenes at your business, and things of interest to you.
7. If you see an post that you like retweet it. This shows that your not just on here to post, but that your actually reading other tweets. A retweet or RT is the ultimate Twitter compliment.
8. When you do offer deals or promos try to offer a couple of Twitter exclusive promos.
9. Tag your links with URL shortening services such as bit.ly to track the amount of traffic your site is receiving. Also consider tagging your links with web analytics tracking code such as Google Analytics.
10. One last thing: Have fun and be social – it's all about interacting with others and sharing information openly – albeit 140 characters at a time!

Let us know your thoughts on how you're using Twitter to connect with your customers and colleagues.

– Tim Hampton
SEM Account Manager