Solar Energy International: A Website Reborn

It is only fitting that we cap off our renaissance summer here at Blue Tent by rolling out a major overhaul of the Solar Energy International (SEI) website. Located just down the road from world headquarters in Carbondale, Colorado, SEI was founded in 1991 as a non-profit organization whose mission is to help others use renewable energy resources and natural building technologies through education and technical assistance. They have advanced this mission by working with grassroots and development organizations around the world to promote sustainability and improve quality of life, while offering a variety of classes and workshops for 18 years.

Having a web presence since 1998, SEI realized the power of the web as a medium to educate and communicate globally.  SEI approached us this spring knowing that, in order to retain their position as the leading force in the non-profit solar industry, their site was in need of a major redesign and redevelopment.

Goals
At the outset of the project, SEI set forth the following goals:

• Build a new site with a compelling design to act as a forum to facilitate SEI’s primary goal of educating people about renewable energy and sustainable building technologies, and be the “go to” online resource to satisfy any level of interest.
• Strengthen SEI’s brand by underscoring its unique history and wide array of products and services offered.
• Create the functionality needed for students to sign up for, and participate in, classes online and in person.
• Provide complete membership sign-up and administration functionality.
• Integrate a comprehensive e-commerce module to sell merchandise, books and DVDs online.

Process
We began by building SEI’s new site on our Drupal based CMS. This platform allows us the flexibility and scalability to add the features and functionality to accomplish the goals SEI set forth. We built the forms, forums, blogs, RSS feed, calendar and video applications necessary to create a trusted online resource for those seeking information about the latest developments in solar energy and sustainable building technologies.

To help facilitate SEI's educational mission online, we created the custom integrations with Blackboard, so students could access curriculum, the shopping cart for purchasing textbooks, and the next phase of the project will integrate all of this member information seamlessly into their CRM database – creating a comprehensive web application for managing and growing their organization online.

We also created a member’s only area where interested parties can sign up for updates, access additional information and tools or view SEI’s alumni network, and update their member profiles within the CRM database. Down the road, we'll be looking to enhance their email marketing and communication programs as well.

Conclusion

SEI has been a model client – embracing our holistic approach to internet marketing. Not only did they have the vision and commitment to make an investment in an industry leading web application; they also incorporated search, email marketing, and Google Analytics into their online marketing strategy.  We're excited to measure the impact this rebirth of the SEI web presence has on their organization. We're thrilled to have the opportunity to work with such an awesome organization and look forward to helping drive the success of their online marketing initiatives into the future. A big thank-you goes out to everyone that worked on this project!