Blue Tent Marketing

Have you been wondering how we’ve been progressing with our Green Initiative? I know how you feel. It’s taken some time to generate activities worth reporting! The bus was in the lot. We all jumped aboard to take a demo drive. Sputter… no bio-diesel in the engine!

A legitimate green business initiative requires dedicated resources, time and energy. We’ve embarked on a mission to become a certified green business, and we’re in the process of applying for certification from third party outfits, which we identified as a key element to being recognized as an authentically green business.

Our profile should look like the following in order for us to proclaim, “we are a green business!”

Certified Green business
Low carbon footprint
Carbon offset domain hosting
Powered with renewable energy
Support community outreach programs, like computer & CD recycling
Annual giving program
Employee “green” incentives (alternative transportation day)
Economically sustainable business model

So where do we stand now? We have identified where we need to decrease energy use and reduce our waste stream. We are developing community outreach programs to make certain we are giving back to the area where we work and live. We are analyzing our travel patterns for both daily commuting and yearly business travel. Finally, we are addressing our purchasing decisions so we buy products that are energy efficient, recyclable or reusable.

In the next post, I will list all the tasks we are assigning to department heads. They are being asked to become “change agents” in their areas of influence.

The bus now seems to have some fuel and has left the parking lot. Our goal is to keep the bus in motion, even if a few stops are made along the way.

Go Green!

Charles Erdman

This entry was posted on Thursday, October 16th, 2008 at 11:48 am and is filed under Green Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.