Real ROI for SEO and Email Marketing

Gift basket material?  I'd say so.

Ever wonder what it looks like when a plan comes together with an aggressive Search Engine Optimization campaign and a killer Email Marketing Campaign?  Well, if you have Google Analytics tied in properly, it looks just like this.

Serious Skills to Pay Your Internet Marketing Bills

• We started with an aggressive audit and setup and then began a recurring SEO program in mid-December.
• The graph at right indicated the increase in non-paid search traffic from Google only.
• That increase, in that amount of time, is absolutely ridiculous!
• If your site has been in the dark (SEO wise) for a long time, these are the immediate results you can see with proper help.

Killing It with Email Marketing

• Over 9 months, we sent 7 unique email campaigns.
• Combined, those campaigns drove $77,370.49 in direct online bookings alone! That figure DOES NOT include any of the additional revenue booked from clients that received the messages and called to make their reservation.
• Cost for this particular Email Marketing Program is in the neighborhood of $15k-ish over 12 months, which also includes utilizing our ACE Email Program.  Again, we have only sent 7 times and these booking numbers do not reflect the ROI for 12 full months.  Looking back, those 2 missed sends hurt, ouch.  Consistency is key, and would have made these ROI numbers look even better.
• Let’s do the math – that is over a 500% return on investment ... so far.

Congrats to the SEM and Email marketing teams for delivering impressive results that make a measurable difference to our client's bottom line.

- Sam Campise
Blue Tent Sales Rep