Managed Email Marketing Expertise

Email marketing is consistently reported as one of the best-performing channels available in your digital marketing arsenal. It's critical to know how important email marketing is to your business, and most importantly, to understand the R.O.I. of your current email marketing program. We regularly engage our email marketing clients in a Comprehensive Account Review in order to optimize the overall effectiveness of their email marketing campaigns. By investing in four to six hours of time, you'll better understand annual trends, analyze key findings from campaign reports, gain better understanding of current best practices, and identify action items to address areas that need improvement.

We follow a detailed five-step process to evaluate and ultimately improve your email marketing program:

Phase One: Identify Annual Trends

• Analyze your opt-in and unsubscribe numbers and processes.
• Identify conversion tracking methods and measurement.
• Analyze Google Analytics trends and visitor behavior.
• Identify your most active and inactive subscribers.

Phase Two: Review Campaign Reports

• Review the performance of email campaign reports over the past 12 months.
• Identify best and worst performing campaigns, subject lines, creative and calls to action.
• Review and enable monthly subscriber and unsubscriber reports.

Phase Three: Email Best Practices

• Review deliverability stats and email authentication process.
• Analyze sharing functionality and effectiveness. Share with your network (SWYN) and Forward to a Friend integration.
• Review online and mobile versions.
• Review the opt-in and unsubscribe process, and email preference administration center.
• Review templates and creative.
• Review advanced email marketing techniques (segmentation & trigger messages).

Phase Four: Getting the most out of your Email Project Manager

• Identify how you would benefit the most from working with your email project manager.
• Consider strategic consulting time, and set a campaign schedule with notifications and reminder messages.
• Establish a regular schedule for reviewing reports and campaign performance.
• Consider taking on more testing to achieve better results.

Phase Five: The Action Plan

• Create an action plan to tackle the most important aspects of your email marketing program that need attention and improvement.

Each and every email marketing program is highly-valued and important to us. Taking the time for a comprehensive account review is just one way we're making sure that your email marketing program is a success. Contact us today to get started and the results will speak for themselves.

– Ryan Austin
Director of Email Marketing