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	<title>Comments on: Tips To Leverage Your Small Business Blog</title>
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	<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/</link>
	<description>The Buzz In Internet Marketing</description>
	<lastBuildDate>Mon, 18 Jan 2010 18:53:47 +0000</lastBuildDate>
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		<title>By: John Reed</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5654</link>
		<dc:creator>John Reed</dc:creator>
		<pubDate>Sat, 09 Aug 2008 14:54:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5654</guid>
		<description>Thanks! Really interesting. I wish i could spend my time on writing articles...just have no time for it.</description>
		<content:encoded><![CDATA[<p>Thanks! Really interesting. I wish i could spend my time on writing articles&#8230;just have no time for it.</p>
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		<title>By: admin</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5636</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Tue, 05 Aug 2008 17:15:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5636</guid>
		<description>Mark - I like where that idea is going. Just another great way to serve up relevant and targeted content to your *already* interested visitors.  That is like free Blog Food!

Thanks for stopping by.

Jonathan</description>
		<content:encoded><![CDATA[<p>Mark &#8211; I like where that idea is going. Just another great way to serve up relevant and targeted content to your *already* interested visitors.  That is like free Blog Food!</p>
<p>Thanks for stopping by.</p>
<p>Jonathan</p>
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		<title>By: Mark White - BBB</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5612</link>
		<dc:creator>Mark White - BBB</dc:creator>
		<pubDate>Mon, 28 Jul 2008 22:08:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5612</guid>
		<description>Jonathan,

Agreed that ideas for blog posts can come at all times - so true! I also recommend that people take a look through the emails that they send answering customers&#039; questions or perhaps those sent as follow-ups sent after a conference or seminar. In each case, the emails are likely to answer questions that have been raised about your products/services and how they can be used - if one person has asked the question, then it&#039;s likely that many others would also be interested in the answers so use them in your blog either verbatim or expanded slightly. Good content specifically for your target audience.

All the best,

Mark</description>
		<content:encoded><![CDATA[<p>Jonathan,</p>
<p>Agreed that ideas for blog posts can come at all times &#8211; so true! I also recommend that people take a look through the emails that they send answering customers&#8217; questions or perhaps those sent as follow-ups sent after a conference or seminar. In each case, the emails are likely to answer questions that have been raised about your products/services and how they can be used &#8211; if one person has asked the question, then it&#8217;s likely that many others would also be interested in the answers so use them in your blog either verbatim or expanded slightly. Good content specifically for your target audience.</p>
<p>All the best,</p>
<p>Mark</p>
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	<item>
		<title>By: admin</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5611</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Mon, 28 Jul 2008 19:45:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5611</guid>
		<description>David - I also find that the business owner also is responsible for wearing all the hats, ie. CFO, CTO, CMO, etc... 

If he/she has employee&#039;s in house, then it helps to leverage them as a resource for some blogging. Otherwise, the blog definitely takes some commitment and dedication from the owner. Don&#039;t forget about Blog Food, often times I think of potential blog posts while running errands or driving to work, just make a note of the idea and get back to it later.

Thanks.

Jonathan</description>
		<content:encoded><![CDATA[<p>David &#8211; I also find that the business owner also is responsible for wearing all the hats, ie. CFO, CTO, CMO, etc&#8230; </p>
<p>If he/she has employee&#8217;s in house, then it helps to leverage them as a resource for some blogging. Otherwise, the blog definitely takes some commitment and dedication from the owner. Don&#8217;t forget about Blog Food, often times I think of potential blog posts while running errands or driving to work, just make a note of the idea and get back to it later.</p>
<p>Thanks.</p>
<p>Jonathan</p>
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		<title>By: RPO</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5610</link>
		<dc:creator>RPO</dc:creator>
		<pubDate>Mon, 28 Jul 2008 18:03:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5610</guid>
		<description>Title is very important. It is what catches the audience. Especially effective when used with a subtitle.</description>
		<content:encoded><![CDATA[<p>Title is very important. It is what catches the audience. Especially effective when used with a subtitle.</p>
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		<title>By: David Gerrard</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5602</link>
		<dc:creator>David Gerrard</dc:creator>
		<pubDate>Fri, 25 Jul 2008 17:32:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5602</guid>
		<description>Good Post with some interesting ideas, I don&#039;t know of many small businesses who will have the time to maintain a blog.I build websites for them and it&#039;s hard enough getting them to give you some decent content to work with.They just don&#039;t seem to have the time, but then if someone had a service where they would set up a blog for a small business that would probably be the way to go.</description>
		<content:encoded><![CDATA[<p>Good Post with some interesting ideas, I don&#8217;t know of many small businesses who will have the time to maintain a blog.I build websites for them and it&#8217;s hard enough getting them to give you some decent content to work with.They just don&#8217;t seem to have the time, but then if someone had a service where they would set up a blog for a small business that would probably be the way to go.</p>
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		<title>By: Five Technology Web Design Blog &#187; &#187; Question: Should I Start A Blog For My Business?</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5596</link>
		<dc:creator>Five Technology Web Design Blog &#187; &#187; Question: Should I Start A Blog For My Business?</dc:creator>
		<pubDate>Thu, 24 Jul 2008 03:30:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5596</guid>
		<description>[...] 2. How often must I blog? Yes, frequency has it&#8217;s rewards. Consistency is even better in my mind. Even committing and fulfilling posting once a week is worthy of a blog for a small business. You are far better off to put out solid content once a week then to just throw up a few paragraphs daily. I know blogs that post daily without value, they end up with few comments and their content feels very light. I, myself post once or twice every week and I&#8217;ve been very pleased with the growth in audience and SEO in the past 6 months. The biggest takeaway here: Once a week posts are enough, but make them valuable. Check out Blue Tent Marketing&#8217;s post on Blog Food for valuable posts and content. [...]</description>
		<content:encoded><![CDATA[<p>[...] 2. How often must I blog? Yes, frequency has it&#8217;s rewards. Consistency is even better in my mind. Even committing and fulfilling posting once a week is worthy of a blog for a small business. You are far better off to put out solid content once a week then to just throw up a few paragraphs daily. I know blogs that post daily without value, they end up with few comments and their content feels very light. I, myself post once or twice every week and I&#8217;ve been very pleased with the growth in audience and SEO in the past 6 months. The biggest takeaway here: Once a week posts are enough, but make them valuable. Check out Blue Tent Marketing&#8217;s post on Blog Food for valuable posts and content. [...]</p>
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		<title>By: Tips To Leverage Your Small Business Blog : Web Heavy</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5592</link>
		<dc:creator>Tips To Leverage Your Small Business Blog : Web Heavy</dc:creator>
		<pubDate>Wed, 23 Jul 2008 23:34:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5592</guid>
		<description>[...] Continue reading on Blue Tent Marketing [...]</description>
		<content:encoded><![CDATA[<p>[...] Continue reading on Blue Tent Marketing [...]</p>
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		<title>By: Mark White - BBB</title>
		<link>http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/comment-page-1/#comment-5587</link>
		<dc:creator>Mark White - BBB</dc:creator>
		<pubDate>Wed, 23 Jul 2008 12:14:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.bluetentmarketing.com/blog/how-to-leverage-your-small-business-blog/#comment-5587</guid>
		<description>Jonathan, all good points. While blogging is often touted as just &quot;writing authentically&quot;, even when you have the content right for your target audience, there are so many other elements which it&#039;s advisable to think about and which can not only ease the process but also promote the blog (and therefore the company) to a whole new raft of readers. The concept of &quot;diversifying a blog&quot; is also important - something that we can often forget is that we aren&#039;t writing for ourselves or for our boss but for our readers. Mixing up the styles of posts is a great way of keeping high levels of interest and a readership which keeps coming back for more.</description>
		<content:encoded><![CDATA[<p>Jonathan, all good points. While blogging is often touted as just &#8220;writing authentically&#8221;, even when you have the content right for your target audience, there are so many other elements which it&#8217;s advisable to think about and which can not only ease the process but also promote the blog (and therefore the company) to a whole new raft of readers. The concept of &#8220;diversifying a blog&#8221; is also important &#8211; something that we can often forget is that we aren&#8217;t writing for ourselves or for our boss but for our readers. Mixing up the styles of posts is a great way of keeping high levels of interest and a readership which keeps coming back for more.</p>
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