Hilton Head Rentals & Golf Website Redesign

Hilton Head Rentals & Golf, an established vacation rental company with the widest and best selection of lodging throughout Hilton Head Island, had a well-established web presence. But their website was sorely in need of an updated design and improved functionality. To that end, we undertook a complete redesign of the aesthetics, navigation and functionality of their website. We created a warm, airy design with a rotating slide show as a focal point of the homepage–making visitors feel as if they’re already standing on the beach. We also completely revamped the navigation to make it more user-friendly with the addition of flyouts that quickly guide visitors straight to specific pages of the site. And we built it on the Drupal content management system, an intuitive, secure and scalable platform that will serve our client well for years to come.

Search features include a search by area map, and search widgets on the homepage and interior pages make it easy to find the perfect vacation rental on Hilton Head. The search results and property information displayed is powered by Rental Network Software's (RNS) property management system. This approach provides site visitors with the most up-to-date property and availability information possible, as well as a seamless transition from the main site, to the booking engine.

We also cleaned up their Google Analytics configuration to include cross-domain and e-commerce tracking and have been busy refining their search engine marketing strategy  and email marketing programs as well.

One of the primary reasons why this vacation rental redesign was so successful was due to the proactive participation from the client. A successful web project depends as much on the client’s performance, leadership, and engagement, as it does on us; the vendor you've hired to build it. In short, it’s a two way street. Congratulations to the HHRG team for their enthusiasm and engagement in the project – we look forward to seeing more of your site visitors turn into new customers!