Helping Midgett Realty to "Win on the Web"
In order to create a more substantial foundation for their web presence, we set about a complete redesign of the aesthetics, navigation and functionality of their website. We created a crisp, visually-stunning design with exceptional photography as the focal point of the homepage–making visitors feel as if they’re already standing on the beach. We also completely overhauled the navigation to make it more user-friendly with the addition of dropdown menus that quickly guide site visitors straight to specific pages. We built the site on the Drupal content management system: an open source, intuitive, secure and scalable platform that will serve our client well for years to come.
While large photos and stunning imagery capture the visitors' attention, what's really important is that the search results and property information is powered by ISI's Property Plus property management system. This approach provides site visitors with the most up-to-date property and availability information possible, as well as a seamless transition to true online booking. In addition, we've integrated the NAVIS Narrowcast solution into the site for a complete 360-degree view of how well their site is converting and which marketing initiatives are the most effective.
If you're out browsing the new site, pay special attention to the Property Details pages and some of the features within the Online Booking process. The property details pages consist of terrific lightbox slide presentations, accurate calendars, maps and SEO optimized property descriptions. Once a user is engaged in the online booking process, they will find a 1 page booking form, ACH options, promo codes and specials tied back into Property Plus.
On the real estate side of things, in Blue Tent's true style, we took the extra step of integrating the available MLS/IDX data feed. This allows us to automatically pull data and display it however we want, without the client having to manually manipulate or load their own listings.
Dynamic web projects are as reliant on the client’s performance, leadership, and engagement, as they are on us–the team you’ve hired to build it. The primary reason why this vacation rental redesign was so successful was due to the diligent participation from the client. Congratulations to the Midgett team for their enthusiasm and engagement in the project!