Social Media and Selling Online – Facebook vs. Google
As we travel the country for trade shows and have the opportunity to talk with progressive businesses every day, more and more we have been looking at the ways and means to leverage social media to drive business. We know that your customers buy from you, rent from you and generally do business with you because you have earned their trust. This last week I read an interesting article about the brewing war between Google and Facebook. The article included three simple sentences that helped me understand the direction Facebook is “going” (compared to our current understanding of Google’s direction) so I thought I would pass them to you:
- “Facebook thinks its members will turn to their friends—rather than Google’s algorithms—to navigate the Web.” A very simple BUT powerful simplification of where Facebook is going.
- “In the eight months ending in April, Facebook has doubled in size to 200 million members, who contribute 4 billion pieces of info, 850 million photos, and 8 million videos every month. The result: a second Internet, one that includes users’ most personal data and resides entirely on Facebook’s servers.” Recently during the F8 conference, Mark Zukerberg said that Facebook has grown to include 400 million members and is growing faster than ever before!
As we talk with business leaders and decision makers on what they need to do to promote their business online, I see those three sentences as a very telling sign of what I would do!
- Peter Scott
President, Blue Tent Marketing