Email + Social: Better Together
Combine your social media and email marketing efforts for increased exposure and reach! With the emergence of social media, many hailed the new marketing channel and stated that email marketing was past its prime. Despite these dirty rumors, email marketing remains one of the top marketing channels in terms of ROI. Instead of these two marketing mammoths battling it out for supremacy, we've found that when they both team up and play nice, amazing things happen. After all, what happens when someone engages you on Facebook or Twitter – you get an email.
Email Marketing benefitting Social Media
Last winter we had a client who approached us with the need to take their Facebook business page to the next level. They had a great following already of 1,000 followers but had reached a plateau. After reviewing with the client and establishing some goals, we decided setting up a contest would be a great way to give their campaign a shot in the arm. To promote this contest we used, you guessed it – email marketing. We sent out two emails to their database, one when the contest went live and another a few days before the promotion ended. When the 40 day campaign was all said and done they had 3,106 entries and increased their followers by 277% (4,099) They now have extremely engaged users and with the added exposure, their following has jumped up to almost 8,000. The bonus of combining email and social doesn't end there, since the contest started, over 10,000 site visits have been referred by Facebook.
Social Media benefitting Email Marketing
Our next example is almost the vice versa of what we just covered. While increasing their Facebook reach was a goal, this client's main reason for creating a contest was to increase their permission-based email marketing list. Upon completing the contest entry form, we included an option to join their mailing list with the entrant actively needing to select that box in order to join. In less than two months they have had over 2,000 contest entries, and have over 1,500 new email subscribers!
Keep it Consistent
If a particular email campaign performs well, be sure to bring it over to your social media space. If there's a particular piece of content that you posted which is all the rage on your Facebook or Twitter account, its obviously interesting and relevant among your brand's followers so include it in your next email. Keep your messaging consistent, and learn from how your audience is interacting and engaging with your messages.
If your email or social media marketing is falling short of spectacular, let us know. We would love to chat and review your current email marketing and social media initiatives. Contact us today for a complimentary Email & Social Media Marketing Assessment!