Custom Reports in Google Analytics

Leverage the power of Custom Reports in Google Analytics and improve your paid search campaigns.  It’s safe to say that it’s always a good idea to concentrate your actionable intelligence in as few places as possible.  While making it easier for users to wrap their heads around the data, it also makes for shorter mental leaps in the measure, modify, test and repeat decision cycle. Streamline this process by concentrating important metrics normally spread across 3 tabs onto 1 custom report tab.

Here is an example of traditional AdWords data as seen in Google Analytics.  You’ll notice that the information you need to make decisions on individual keywords exists on four tabs – Site Usage, Goal Set 1, Ecommerce and Clicks.

Here's a good example of a traditional Adwords setup:

Contrast that with the more lucid custom report which consolidates those metrics that matter to you most in one place:

Clearly, the custom report has a higher concentration of important actionable metrics, which include bounce rate, visits, cost per conversion and revenue.  With a custom report you can cut right to the chase and see exactly how your paid search campaign is contributing to your bottom line.  Moreover, by concentrating these important metrics in one place it is easier to make tweaks to your paid search campaigns.  Read more about creating custom reports, download this custom report, and contact us today about customizing Google Analytics to produce actionable reports that are custom to your business and its needs.