Blue Tent Marketing

As the separation between search and social media marketing fades away, marketers find themselves standing at a crossroads. In one direction, stands the huge opportunity to increase brand awareness and connect with targeted users, and in the other lies the possibility of getting left in the dust of web savy competitors by not evolving their search marketing strategy.  If you’re looking to drive huge amounts of traffic, then focus your time on Digg or Reddit. But, if you are looking to connect with new users and generate buzz about your business and its products and services, then you might learn something from our client, Gulf Shores Plantation and their approach of using Twitter to connect with new customers.

They decided to do some routine monitoring of Twitter Search for some commonly used vacation rental keywords to open doors to a variety of conversations and connections. In this example, they found a user who was planning a family vacation to the area. TIP: use TweetDeck to follow multiple keyword searches at the same time, giving you the ability to monitor multiple conversations.

Take the time to interact within your niche on Twitter. A simple reply to @itsalltweet is all Gulf Shores Plantations needed to open up communication with this potential customer.

Twitter has earned its reputation as a real-time networking and communication tool and will continue to build strength in the Social Media sphere with quality interactions between users.

Jonathan Georger is Director of Search Engine Marketing & Web Analytics at Blue Tent Marketing and is a reformmed Twitter hater, once he realized its marketing potential.

This entry was posted on Friday, April 3rd, 2009 at 11:05 am and is filed under Internet Marketing, Resort Internet Marketing, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.