Aspen Orthopaedic Associates Redesigned Site Goes Live
Aspen Orthopaedic Associates (AOA) delivers a personalized care experience catering to outdoor enthusiasts from Olympians to young athletes and local weekend warriors. The practice was founded fifty years ago during Aspen’s quiet years. Since then, Aspen has become a glitzy global sporting mecca, and the practice has added centers across western Colorado in Glenwood Springs, Basalt and Rifle.
Provided with a fresh design from the team at Cadence Marketing, we redeployed the site on the Site Management Console (SMC) content management system. In furtherance of their mission to provide their patients with an unparalleled level of care, the site we created for them incorporates several advanced features that will provide their patients with an online experience that is commensurate with the high level of care they’ve come to expect. For example, patients can quickly and easily request an appointment with their favorite physician, or have their prescription refilled online.
Providing quality educational resources for their patients was an aspect central to the site’s redesign. AOA really stepped up and made the investment necessary to create a valuable educational resource. AOA provides the information, interactive animations, and video needed to demystify the often intimidating prospect of having a surgical procedure. These animations take patients through a detailed step-by-step explanation of the procedure they will undergo. Patients can even print out these interactive descriptions of the procedure, or they can send them around in an email.
The site also has a community blog where you can track the impressive exploits of some prominent patient athletes. The Doc’s Desk is an informative forum providing an array of event announcements, educational opportunities, research findings, community-related information, and news about the practice. They also use the site to promote the Aspen Sports Medicine Foundation. (ASMF) This is a publicly supported nonprofit organization, spearheaded by AOA dedicated to the promotion, support and sponsorship of education and research in the field of sports medicine.
Congratulations to the great team that made this great redesign possible. Preproduction came courtsey of Cadence Marketing with design work by Tom Kenyon, development by Five Technology, Lauren did a great job as PM, Moira and Intrcomm made for a smooth deployment and Andrew made the project possible from the sales side.