Advertising Isn’t Advertising When It’s Information
As I made the trek into Denver for the advanced Google AdWords Seminar for Success I began to think back on the world of search. It struck me that Google the King of Search at this moment in time is just over 10 years old. Lets put that into perspective. At Ten years old you were probably in the 5th grade, 10 years ago you were getting ready for Y2K while jamming out to Prince’s Party like its 1999. To say the least Google is young, and Google’s AdWords is even younger. To think about the many strides that have been made in Pay Per Click Advertising is quite astounding especially in the time that it has been around. In Less than 10 years AdWords has become the backbone of Google’s Business and has evolved into a tool that companies of all sizes use to advertise. Companies as big as Exxon and as small as your local dry cleaner use AdWords to target those who search for keyword specific terms that relate to their business.
While Google has been ever changing, the rest of the world has had to be as well and so has Blue Tent Marketing. Specifically staying ahead of the curve, especially with all the advances that have been made in Search Engine Marketing. Blue Tent has found value in the fact that education is key to the success of a company. The SEM Account Managers at Blue Tent have been fortunate enough to attend the Seminar for Success classes that Google offers. The great thing about attending these classes is that it keeps all our clients well ahead of the curve and their competition. We always strive to offer cutting edge services to our clients and in order to do so we have to live by the adage “never stop learning.”
This week I have been fortunate enough to attend the Advanced Adwords Training. The amount of knowledge I have obtained from one day of training is off the charts. Here’s a glimpse at some of the top takeaways and cool tools that I look forward to using on an everyday basis. I encourage you to dive in and see how the tips and tools listed below can help your internet marketing efforts.
- When you create Ad Copy be sure your ad answers the question that is being called to action.
- Landing Pages are a huge help to those who click on your add, they can help your quaility score by 30-40%.
- When you ad negative keywords know that Google never matches misspelled words.
- Rarely have an AdWords Ad URL land on the homepage. Find a Page on your site that relates to the ad.
- Use your “Thank You” pages to continue your business, NOT end a session with your customer. Give them an option to visit another page on your site.
- Download the Adwords Editor, Its free and is a great tool to help you learn more about your keywords.
- Site Overlay is a powerful tool. It allows one to see which pages are leading to conversions
- When testing an ad copy test if for a minimum of a week.
- Write several unique ads and see how they perform.
- My number one favorite quote from the AdWords Seminar is: “Advertising isn’t advertising when its information!”
And be sure to check out the following tools to enhance your paid search planning and execution:
- AdWords Editor – Use the adwords editor with out having to log into AdWords. An easy place to manage your Campaigns.
- Google Sets – Use Google Sets to find related keyword terms.
- Google Trends – Use Trends to see what the search volume of a particular keyword term is.
- Google Insights for Search – With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
- Microsoft AdLab – New tool to refine your ads and make them more specific for each individual.
- Google AdPlanner – Take a look at the demographics of a websites traffic.
- The Wonder Wheel – To Find the Wonder Wheel. Do a search, once you have the results click on the “+Show Options.” Once that has loaded you will see on the left side towards the bottom an option for the Wonder Wheel. Cool tool…. My fav! Gives you word options for a search.
A big shout out to Brian Geddes at bg Theory for putting on an excellent seminar. If you have any specific questions please feel free to contact me directly. We are here to help you better your company!
– Tim Hampton
SEM Account Manager
tim @ bluetent.com