With Facebook's Partner Categories it is possible to target people based on their lifestyle, purchase history or job role. Locating the right options in Power Editor is pretty confusing though. Except ... if you decide to prepare your next Facebook ads campaign using our overview sheets attached to this article.
It looks like I'll be riding my bike a bit more than I expected this summer! It has been an absolute honor to help build such a remarkable company over the past 10 years and to work with such a great group of talented professionals.